There are many reasons why one might want to register a trademark or service mark in the state of California. Whether beginning a new business venture, expanding existing services or venturing into new service sectors, or possibly introducing a new product or product line to the market, many individuals and organizations seek to register trademarks and service marks in California each year.
When someone creates an invention, a patent can be issued that grants certain rights to the inventor. A patent must be applied for and that is done by completing an application and sending it to the U.S. Patent and Trademark Office.
When someone claims that a trademark has been violated, that person may claim that there has been a dilution of the trademark itself, which could factor in when seeking damages. What is dilution, when used in this sense, and why does it matter?