Klein DeNatale Goldner

This is your home. It’s ours too.

Local attorneys providing outstanding legal services. We are committed to our clients' success.

Check for trademarks before you grab a domain for your company

When you choose a business name, you might be ready to buy the domain for that name right away. There is one important step that you need to do between choosing a name and doing anything with it. You need to verify that there isn't someone who already has the same name or a name that is so similar that your business name would cause confusion.

Trademark infringement is something that is taken very seriously. In the case of domain names, you have to make sure that the domain that you choose won't be mistaken for someone else's domain. This can be difficult to do, but doing the trademark search is an important step that can help you to protect your business in the future.

You must know that the trademark doesn't have to be registered to have legal protection. When trying to determine which trademark is the one with the protection, it comes down to which business used the trademark first.

Think about the website flickr or tumblr. Have you ever wondered why these companies have misspelled names? The answer is partially because the misspelling sets the trademark apart from other similar companies. This is one way that you can ensure your company is protected.

Ultimately, taking the time to plan, even if it delays your progress a bit, can help you to protect your company. Think about how much time, effort and money it would take to completely have to revamp everything about your company based on a name change that is necessary due to a trademark infringement issue.

Source: FindLaw, "Avoiding Domain Name Trademark Infringement," accessed Dec. 15, 2017

No Comments

Leave a comment
Comment Information

Find An Office Close To Home


4550 California Avenue, Second Floor
Bakersfield, CA 93309

Phone: 661-401-7755
Fax: 661-326-0418
Bakersfield Law Office Map

225 Broadway
Suite 1900
San Diego, CA 92101

Phone: 619-696-3965
Fax: 619-696-9594
Map & Directions

5260 N. Palm Avenue, Suite 205
Fresno, CA 93704

Phone: 559-438-4374
Fax: 661-326-0418
Map & Directions


San Diego

Review Us