Trademark Law

Bakersfield Trademark Attorneys

Asserting Your Rights under Trademark Law

As a business owner or manager, you know how crucial your brand is to your success. In a highly competitive marketplace, your brand is what distinguishes you from others and drives your customers’ decisions.

In legal terms, this means establishing and protecting your trademark and service marks. At Klein DeNatale Goldner, our trademark attorneys can guide you effectively through this process and help you meet your business goals.

Call (661) 485-2100 to arrange a confidential consultation about your unique circumstances. We serve clients from offices in Bakersfield, Fresno, San Diego, and Santa Barbara.

How to Trademark a Logo in California

The Secretary of State’s office maintains registration and all updates of California state trademarks.

Applying for Trademarks Online: Applications to file a Trademark or Service Mark registration can be submitted online through the California Secretary of State’s bizfile California portal, in person at the Sacramento office, or through the mail.

Method of submittal can determine the following steps:

  1. Applications received online portal will be labeled received at the actual time and date received;
  2. Applications received in person over the counter in Sacramento, which will be labeled received at the actual time and date received; and
  3. Applications received by mail, which will be labeled as received at 5:00 p.m. on the date received.

Whether you file online or on paper, you must take into consideration:

  • The classification of goods and services are those adopted by the United States Patent and Trademark Office and a single application for a trademark may include multiple classifications The fee is $70.00 per classification;
  • Applicants are required to state a declaration of accuracy that the material facts in the application are true. A willfully inaccurate statement is subject to a civil penalty of up to $10,000 to be enforced by a public prosecutor;
  • The applicant is required to state whether they previously sought to register the mark with the United States Patent and Trademark Office and, if registration was refused, to disclose the reasons why it was refused at the federal level.

Taking Steps to Protect Your Valuable IP Assets

As with copyright protection, registering a trademark is not required. It is possible to create common law interests in a mark even without formally registering it with the U.S. Patent and Trademark Office (USPTO).

In practice, however, there are usually definite advantages to registering your trademark. For one thing, it will help strengthen your hand in any trademark litigation that may arise.

Our San Joaquin Valley trademark lawyers have many years of experience in helping clients protect their valuable intellectual property (IP) assets.

We handle a full range of issues involving the creation and enforcement of trademarks, including:

  • Trademark Licensing
  • Business Names
  • Domain Names
  • Logos
  • Infringement or Dilution
  • Renewal of Trademarks

No matter what the issue, we have the skills to help you identify a solution that fits with your business goals.

Contact A Lawyer

To learn more about the issues in your case and how Klein DeNatale Goldner can resolve your problem, call us at (661) 485-2100 or send an email. We serve the San Joaquin Valley from our offices in Bakersfield, Fresno, San Diego, and Santa Barbara.

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