Klein DeNatale Goldner

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July 2016 Archives

How much can you legally change another company's logo?

If you're interested in trademarks and design, you may have heard that you only need to alter a logo by about 20 to 25 percent in order to claim it as your own. It can be inspired by a logo that already exists and is in use as long as it differs enough that it appears to be its own design. Is this true?

Which type of licensing brings in the most revenue?

Licensing agreements can be a huge source of revenue for those who own the rights, as companies will often pay well to be able to put logos and other information on their merchandise and products. For example, apparel companies that make shirts with NFL team logos on them have to license the rights to those logos, as they carry an intrinsic value -- people will buy the clothing specifically because of the logos.

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