Klein DeNatale Goldner

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June 2018 Archives

Do I need a trademark?

It takes a lot of effort to build a successful business identity. Advertising, lucrative contracts, testimonials, word-of-mouth recommendations—all of this represents a serious investment on your part, and it’s an investment you want to protect, since the brand you build is key to future success. Businesses have many options to protect their identities, and one of those is a trademark. Whether a trademark is right for your business—and what kind of trademark—will depend on several factors.

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